This Makeup Brand is Giving Sweat Session a Makeover!
- Leny Felix
- Apr 7, 2019
- 3 min read
Who here wears makeup when working out? MEEEEEEEEEEEEE. In this generation it’s not about sporting a full face of makeup at the gym, but rather a casual, easy, wearable new makeup. That's why Generation Happy Skin is back with another collaboration with Kathryn Bernardo a sequel to the successful makeup launch last year.
Generation Happy Skin Active is a collection of makeup designed to withstand a workout and aimed at women who are active at all levels. It doesn’t matter if you’re wearing it to a workout or even to work—Happy Skin continues to provide skin-caring makeup while showing you how sweat-resistant, long-wearing, and breathable this line is. The six-piece collection of Generation Happy Skin ACTIVE was influenced by her beauty routine.
During the official makeup launch of the product happened last April 6, 2019, Kathryn was meticulous and careful with Generation Happy Skin ACTIVE "It’s important for me to try it personally talaga because I have sensitive skin,” Kathryn explains.
“I’m particular with the products and I wanted to make sure that with any product released, women will see how good it really is.” Always concerned with making sure the formula works and doesn’t make her break out, Kathryn even road-tested samples while traveling last year.
“Yes, I tried wearing it while sweating, while working out, while traveling, and even in different kinds of weather. I’m happy and confident to share it with my friends and fans because everything really worked for me!” she proudly affirms.
Are you ready to look good while sweating it out? Meet the Generation Happy Skin ACTIVE collection of Kathryn: sweat-resistant, long-wearing, and breathable. The products in this line are specially formulated for sweaty skin but work great even if you're not a gym-going kind of girl. From work to play, it’s beauty that’s always in good shape.
Love Your Lips Intense Color Butter Balm SPF 15 in Free, Bliss, Powerful, and Fierce (P349) –It actively protects and softens dry lips, thanks to the smooth, buttery moist formula. Intensely pigmented, this vegan, paraben-free lip butter provides a natural mint extract that cools and refreshes lips. Kathryn personally loves Fierce and Free.
My Lips But Better Ultra Matte Lippie in Limitless and Energy (P399) – It feels just like your lips—only better. It provides an ultra-matte finish while optimizing hydration within your lips. This was a fan favorite when it was first launched, and it now comes in two new active colors.
Kiss & Bloom Water Lip & Cheek Tint in Focus and Breathe (P299) – Gives a smooth and naturally sheer color for the lips & cheeks that lasts day to night. It dries into a watercolor wash to create the perfect lip stain! This best-selling formula now comes in two new active colors.
Easy Eyes Crease-Proof Eyeshadow Stick in Fit and Flex (P399) – The perfect eyeshadow—even for first-timers! It goes on smoothly for a stress-free application while giving eye color in an instant. The formula is easy-to-blend, saves time, and makes eyeshadow easy. Kathryn loves this as a gym-friendly way to open up the eyes instead of wearing mascara, especially when you’re tired or lack sleep. “I also use this on a normal day when I go out with my friends. Even after working out at the gym, I’ll shower and use it after. It’s so easy because I don’t need a brush. I just use my finger to apply and blend it.”
On-The-Go Blush Lightweight Cheek Stick in Flushed and Glowing (P399) – The fuss-free blush you can take anywhere! It has a soft texture that's long-lasting but leaves a natural-looking finish. Its easy-to-blend texture won't clog pores and gives a weightless feel for that effortlessly blushing look. Kathryn shares, "The blush is my favorite! I use both shades all the time, and I always carry them in my makeup kit!"
Simply Defined Budge-Proof Gel Eyeliner (P399) – Meet your fool-proof eyeliner. It creates soft and pretty eyes, thanks to a pigmented gel formula that glides on smoothly while lasting all day. Available in a universal dark brown color.
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Generation Happy Skin ACTIVE will be launched through a fitness party with Kathryn Bernardo on April 6, 2019 at The Block, SM City North EDSA. The collection will be available for purchase at the event. Special thanks to our official partners Pure Nectar, Ride Revolution, Fitness First, and Decathlon Philippines.
Happy Skin stores are located at U/G Alabang Town Center, 2/F Glorietta 3, 2/F Greenbelt 5, 2/F Power Plant Mall, 2/F SM Aura Premier, 2/F Mega Fashion Hall, 2/F Robinsons Magnolia, 1/F Ayala Malls The 30th, 1/F Eastwood Mall, 1/F UP Town Center, 1/F Trinoma, U/G SM North EDSA, 1/F SM City Clark, and U/G SM City Cebu.
Shop online at: happyskincosmetics.com
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